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Management Report & Annexes | Basic Information About the Group

1. Bayer at a Glance

1.1 Corporate Profile

Bayer is a global enterprise with core competencies in the areas of health care, agriculture and high-tech polymer materials.

Bayer AG, Leverkusen, Germany, acts as a strategic management holding company. It defines the values, goals and strategies of the entire Group. It is also responsible for resource allocation and managerial ­appointments. Led by Bayer AG, the HealthCare, CropScience and MaterialScience subgroups independently manage their business operations in line with preset objectives.

Bayer HealthCare is one of the leading companies in the area of prescription medicines and consumer products. This subgroup researches, develops, manufactures and markets products to improve the health of people and animals.

Bayer CropScience is one of the world’s leading research-intensive companies in the agricultural industry, offering a broad range of innovative chemical and biological products for improving plant health, along with high-value seeds. It also provides extensive customer service to support modern, sustainable agriculture. A further focus is on non-agricultural applications.

Bayer MaterialScience is a renowned supplier of high-tech polymers and develops innovative product solutions for a wide variety of everyday uses. Products holding leading positions on the world market ­account for a large proportion of its sales.

The holding company and subgroups are supported in their activities by the three service companies Bayer Business Services, Bayer Technology Services and Currenta.

Today, the Bayer Group comprises around 290 consolidated companies in 73 countries throughout the world. We have corporate locations in close proximity to our customers and markets worldwide, invest ­locally and offer attractive jobs.

Our Mission

“Bayer: Science For A Better Life”

Bayer is a world-class innovation company. Our scientific successes are intended to help improve ­people’s lives. At the same time, our innovations form the basis for sustainable and profitable business activity.

Our products are helping to address some of today’s biggest challenges, including global population growth, an aging society and the need to make efficient – and, wherever possible, sustainable – use of natural resources.

  • We are improving people’s quality of life by preventing, alleviating or curing diseases.
  • We are helping to provide an adequate supply of high-quality food, feed and renewable plant-based raw materials.
  • And our high-tech polymer materials are making significant contributions to factors such as energy and resource efficiency in the areas of mobility, construction and home living.

We have laid the foundations for achieving these goals in over 150 years of successful business activity, and are the only global company to combine expertise in human, animal and plant health and in high-tech polymer materials. Our focus on innovation is the key to maintaining or achieving leadership positions in all of our markets.

Our Values

A central role is played by our LIFE values, which guide us in fulfilling our mission “Bayer: Science For A Better Life.” LIFE stands for Leadership, Integrity, Flexibility and Efficiency.

These values apply to everyone at Bayer and are firmly integrated into our global performance management system for managerial employees. Our value culture ensures a common identity within the enterprise across national boundaries, management hierarchies and cultural differences.

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Last updated: July 28, 2014  Copyright © Bayer AG